LG 77" OLED 4K Smart Television | OLED77C44LA.AEK

A Masterpiece Perfected by Time-Honed Expertise
Years of commitment to innovation can't be imitated overnight. The world-leading OLED's uniquely tailored alpha chipset elevates the viewing experience to new heights.
AI Picture Pro: Insane Realism With Authentic Charm
AI Super Upscaling: AI Fine-Tunes the Resolution
After recognising the content, AI Noise Reduction and AI Super Resolution work to elevate the scene to a new level of realism.


AI Sound Pro: Hear Every Detail of the Soundscape

Virtual 11.1.2ch Suround: Lifelike Audio Soars Through Your Space
Experience the insane immersion of an all-encompassina 11.12 virtual surround sound system.


Dynamic Sound Booster: Impactful Sound Resonates
AI Processor refinements give your sound a dynamic boost packed with power


Adaptive Sound Control: Sound Suits Whatever You Watch
Adaptive Sound Control balances the audio according to the genre in real-time for rich clarity.


***Must be activated through the sound mode menu.

****Sound may vary according to the listening environment.


Brightness Booster: Illuminating a Brighter Picture
Brightness Booster's improved Light Boosting Algorithm lights up the picture with even more clarity.

*30% brighter applies to 55/65/77/83" C4.

**Brightness differs by series and size.


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Endless Contrast Creates Infinite Impact:
Scenes burst boldly into life where the darkest shadows and brightest lights intertwine.


100% Colour Fidelity & Volume: Scenes Shine With Lifelike Colours
100% colour volume boosts rich hues, while 100% colour fidelity preserves shades without distortion.

*LG OLED Panel is certified by Intertek for 100% Colour Fidelity measured to CIE DE2000 with 125 colour patterns.

**Display Colour Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 colour space as verified independently by Intertek.


OLED Care: Boost the Longevity of Your OLED
Relax more and enjoy more with integrated panel care that keeps your screen like new for longer.


Best Harmony With LG Audio: LG Sound Bar USC9S - Designed For OLED C4
Ultra Slim Design: Elegance in Simplicity

Experience the Ultra-Slim Sensation
A minimalist design with narrow bezels ensures a clean presence for sleek elegance and your full focus.

*Bezel size differs by series and size.

**Images show C4 with USC9S sound bar - sold separately. Bracket between TV and sound bar included only with USC9S.


Synergy Bracket: Designed to Amplify Sight and Sound
The Synergy Bracket holds your LG Soundbar in the sweet spot for optimal audio and aesthetics.


Synergy Bracket: Designed to Amplify Sight and Sound
The Synergy Bracket holds your LG Soundbar in the sweet spot for optimal audio and aesthetics.

*Soundbar can be purchased separately.

**Soundbar USC9S matches with C2, C3 and C4. Bracket compatible only with 55/65/77" screen sizes.


Wow Interface: Simplicity at Your Fingertips
Access WOW Interface on LG TV for simple soundbar control, like modes, profiles, and handy features.


Wow Orchestra: Every Picture is Perfectly on Pitch
WOW Orchestra brings the unique sound of your LG Soundbar and LG OLED together in synergy.


Wowcast Built-in: Watch Your TV With Zero Mess in Sight.
*Soundbar can be purchased separately, and Soundbar Mode Control may vary by model.

**LG TV Remote usage is limited to certain features only.

***Please note that the service may not be available at the time of purchase. A network connection is required for updates.

****WOW Interface / WOW Orchestra / WOWCAST Compatible TVs: OLED G4, C4 and B4.


Vast Size Range: Sized to Fit Every Life
Discover a size for every space and taste with a lineup ranging from 42" to 83".


webOS 24: Make Your TV Experience Yours
Experience TV that's made for you with My Profile, AI Picture Wizard, AI Concierge, and Quick Cards.

*Supported menus and apps may vary by country and be different upon release.

**Keyword recommendations vary according to the app and time of day and are only provided in countries that support NLP in their native language.

***Applied to OLED/QNED/Nanocell/UHD model manufactured in the year of 2023 and after.

****A total of 4 upgrades will be provided in the 5 year period, and the schedule may vary depending on the region or country. The security update is supported until: 31/12/2028.


Tune into Cinematic Marvels and Arcade Fun

Dolby Vision & Filmmaker Mode: Authentic Movie Scenes Burst Into Life
Transform movie night. Dolby Vision's ultra-vivid picture comes together with the support of FILMMAKER MODE to preserve the director's intention, optimising the picture quality while ensuring no distortion or over-processing.


Dolby Atmos: Enticing Soundscapes Surround You
Hear action surround you with Dolby Atmos's unparalleled clarity, intricate detail, and spatial depth.