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A Masterpiece Perfected by Time-Honed ExpertiseYears of commitment to innovation can't be imitated overnight. The world-leading OLED's uniquely tailored alpha chipset elevates the viewing experience to new heights.AI Picture Pro: Insane Realism With Authentic CharmAI Super Upscaling: AI Fine-Tunes the ResolutionAfter recognising the content, AI Noise Reduction and AI Super Resolution work to elevate the scene to a new level of realism.AI Sound Pro: Hear Every Detail of the SoundscapeVirtual 11.1.2ch Suround: Lifelike Audio Soars Through Your SpaceExperience the insane immersion of an all-encompassina 11.12 virtual surround sound system.Dynamic Sound Booster: Impactful Sound ResonatesAI Processor refinements give your sound a dynamic boost packed with powerAdaptive Sound Control: Sound Suits Whatever You WatchAdaptive Sound Control balances the audio according to the genre in real-time for rich clarity.***Must be activated through the sound mode menu.****Sound may vary according to the listening environment.Brightness Booster: Illuminating a Brighter PictureBrightness Booster's improved Light Boosting Algorithm lights up the picture with even more clarity.*30% brighter applies to 55/65/77/83" C4. **Brightness differs by series and size.Check out the video:Endless Contrast Creates Infinite Impact:Scenes burst boldly into life where the darkest shadows and brightest lights intertwine.100% Colour Fidelity & Volume: Scenes Shine With Lifelike Colours100% colour volume boosts rich hues, while 100% colour fidelity preserves shades without distortion.*LG OLED Panel is certified by Intertek for 100% Colour Fidelity measured to CIE DE2000 with 125 colour patterns.**Display Colour Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 colour space as verified independently by Intertek. OLED Care: Boost the Longevity of Your OLEDRelax more and enjoy more with integrated panel care that keeps your screen like new for longer.Best Harmony With LG Audio: LG Sound Bar USC9S - Designed For OLED C4Ultra Slim Design: Elegance in SimplicityExperience the Ultra-Slim SensationA minimalist design with narrow bezels ensures a clean presence for sleek elegance and your full focus.*Bezel size differs by series and size.**Images show C4 with USC9S sound bar - sold separately. Bracket between TV and sound bar included only with USC9S.Synergy Bracket: Designed to Amplify Sight and SoundThe Synergy Bracket holds your LG Soundbar in the sweet spot for optimal audio and aesthetics.Synergy Bracket: Designed to Amplify Sight and SoundThe Synergy Bracket holds your LG Soundbar in the sweet spot for optimal audio and aesthetics.*Soundbar can be purchased separately.**Soundbar USC9S matches with C2, C3 and C4. Bracket compatible only with 55/65/77" screen sizes.Wow Interface: Simplicity at Your FingertipsAccess WOW Interface on LG TV for simple soundbar control, like modes, profiles, and handy features.Wow Orchestra: Every Picture is Perfectly on PitchWOW Orchestra brings the unique sound of your LG Soundbar and LG OLED together in synergy.Wowcast Built-in: Watch Your TV With Zero Mess in Sight.*Soundbar can be purchased separately, and Soundbar Mode Control may vary by model.**LG TV Remote usage is limited to certain features only. ***Please note that the service may not be available at the time of purchase. A network connection is required for updates.****WOW Interface / WOW Orchestra / WOWCAST Compatible TVs: OLED G4, C4 and B4.Vast Size Range: Sized to Fit Every LifeDiscover a size for every space and taste with a lineup ranging from 42" to 83".webOS 24: Make Your TV Experience YoursExperience TV that's made for you with My Profile, AI Picture Wizard, AI Concierge, and Quick Cards.*Supported menus and apps may vary by country and be different upon release.**Keyword recommendations vary according to the app and time of day and are only provided in countries that support NLP in their native language. ***Applied to OLED/QNED/Nanocell/UHD model manufactured in the year of 2023 and after.****A total of 4 upgrades will be provided in the 5 year period, and the schedule may vary depending on the region or country. The security update is supported until: 31/12/2028.Tune into Cinematic Marvels and Arcade FunDolby Vision & Filmmaker Mode: Authentic Movie Scenes Burst Into LifeTransform movie night. Dolby Vision's ultra-vivid picture comes together with the support of FILMMAKER MODE to preserve the director's intention, optimising the picture quality while ensuring no distortion or over-processing.Dolby Atmos: Enticing Soundscapes Surround YouHear action surround you with Dolby Atmos's unparalleled clarity, intricate detail, and spatial depth.