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    LG 50" 4K Smart TV | 50UR78006LK.AEK

    This LG UR78's 4K Ultra HD resolution means your favourite blockbusters look sharp and vibrant with incredible detail. Its High Dynamic Range (HDR) means more accurate colours, improved brightness levels and a deeper contrast. Those movie monsters just got a lot more menacing. With AI Sound, you'll feel the action all around you. It transforms 2-channel audio into virtual 5.1 surround sound for that movie theatre experience, only without the never-ending trailers. And Filmmaker Mode turns off any picture processing that can make movies look unnatural, so you can enjoy them the way the director intended.
    SKU: HA0159
    Availability: In Stock
    €449.00
    i h
    KEY FEATURES:
    • Vivid colour and remarkable detail with 4K HDR10 Pro
    • A smarter viewing experience with the α5 AI Processor 4K Gen5
    • Smart Functionality, including ThinQ AI and WebOS
    • Streaming built-in, including LG Channels, Netflix, Apple TV+, and Disney+
    REVEAL THE LAST DETAIL
    LG UHD TV with HDR10 Pro brings optimized brightness levels for vivid colour and remarkable detail.
    Note: HDR10 Pro is not a format LG's own Dynamic Tone Mapping applied frame by frame for HDR10 content.
    TAKE CHARGE OF QUALITY
    α5 AI Processor 4K Gen5
    The α5 AI Processor 4K Gen5, delivers a truly powerful experience that's tailored to fit your preferences.
    REDEFINE SCALE OF 4K
    Watch non-4K content in 4K on big UHD screens to enjoy clarity and precision in every moment.
    AI BRIGHTNESS CONTROL
    AI Brightness Control ensures the perfect brightness level for any environment, adapting to brightness by surrounding ambient lighting
    SEE UHD TV ON A WHOLE NEW SCALE
    Experience your favourite content up-close with an ultra-big 4K UHD TV.
    THE PERFECT FIT FOR FULL SOUND
    Pair up all you love to watch with crystal-clear sound—the way it was meant to be heard.
    WOW INTERFACE
    Diversified Settings
    When connected with an LG TV, your Sound Bar automatically switches to Sound Bar sound mode. Plus, enjoy 3 additional modes for the best sound experience.
    • Magic Remote control shown, available to purchase seperately. Standard remote supplied with this model.
    • This feature is only supported on 2023 TV models. Support varies by model
    • Feature support varies by LG Soundbar model
    WEBOS 23 NEW HOME
    Tailored to Your Liking
    From your favourite content to your preferred way to view, webOS 23 new Home is the hub that revolved around you.
    MY PROFILE
    Get tailored movie recommendations, an overview of your team's next games, and your own notifications, all from one place dedicated to you.
    QUICK CARD
    reate dedicated cards for your favourite apps and services. Arrange them how you like, switch them up, and jump quickly into your content.
    SMART ASSISTANT & CONNECTIVITY
    LG UHD TV takes convenience to a new level with support for Amazon Alexa Built-in, Apple AirPlay, HomeKit, and Matter. Conveniently monitor connected appliances, check information almost instantly with your voice.
    CINEMA-LIKE IMMERSION AT HOME
    Watch in 4K and enjoy a viewing experience like the ones in the cinema.
    FILMMAKER MODE
    Support for FILMMAKER MODE may vary by country.
    ENTERTAINMENT
    Endless Content On Demand
    Easily enjoy content from the biggest streaming platforms directly on LG UHD TV.
    AAA GAMING BEGINS HERE
    Transform your experience with fast, smooth gaming and feel like you're truly immersed in the game.
    • Game Optimizer
    • HGiG
    • Cloud Game
    GAME OPTIMIZER & DASHBOARD
    Find all the settings you need for optimal gameplay in one place. Game Dashboard allows you to change the current game genre settings quickly.
    SUSTAINABILITY
    Greener for Better
    LG UHD TV's redesigned packaging uses single colour printing and a recyclable box.
    OTHER FEATURES:
    PICTURE (DISPLAY)
    • Display Type:4K UHD LED
    • Display Resolution:4K Ultra HD (3,840 x 2,160)
    • Backlight Type:Direct
    • Refresh Rate:50Hz Native
    PICTURE (PROCESSING)
    • Picture Processor:α5 AI Processor 4K Gen6
    • AI Upscaling:4K Upscaling
    • AI Brightness Control:Yes
    • HDR (High Dynamic Range):HDR10 / HLG
    • FILMMAKER MODE:Yes
    • Dynamic Tone Mapping:Yes
    • Picture Mode:9 modes (Vivid, Standard, Eco, Cinema, Sports, Game, Filmmaker, ISF Bright Room, ISF Dark Room)
    GAMING
    • HGIG Mode:Yes
    • Game Optimiser:Yes (Game Dashboard)
    • ALLM (Auto Low Latency Mode):Yes
    SMART TV
    • Operating System (OS):webOS 23
    • ThinQ:Yes
    • Intelligent Voice Recognition:Yes
    • Magic Remote Control:Built-In
    • Works with Apple Airplay2:Yes
    • Smartphone Remote App:Yes (LG ThinQ)
    • Full Web Browser:Yes
    • LG Channels:Yes
    • Who.Where.What?:Yes
    • Sports Alert:Yes
    • Family Settings:Yes
    • USB Camera Compatible:Yes
    AUDIO
    • Audio Output:20W
    • Speaker System:2.0 channel
    • Speaker Direction:Down Firing
    • AI Sound:AI Sound Pro (Virtual 5.1 Up-mix)
    • Clear Voice Pro:Yes
    • AI Acoustic Tuning:Yes
    • LG Sound Sync:Yes
    • Sound Mode Share:Yes
    • Simultaneous Audio Output:Yes
    • Bluetooth Surround Ready:Yes (2 Way Playback)
    • Audio Codec:AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X (Refer to manual)
    CONNECTIVITY
    • HDMI Input:x3 (supports 4K 120Hz, VRR, ALLM as specified in HDMI 2.1 on all ports)
    • Simplink (HDMI CEC):Yes
    • HDMI Audio Return Channel:eARC (HDMI 2)
    • USB Input:x2 (v 2.0)
    • Wi-Fi:Yes (Wi-Fi 5)
    • Bluetooth Support:Yes (v 5.0)
    • Ethernet Input:x1
    • CI Slot:x1
    • RF Input (Antenna/Cable):x2
    • SPDIF (Optical Digital Audio Out):x1
    ACCESSIBILITY
    • High Contrast:Yes
    • Grey Scale:Yes
    • Invert Colours:Yes
    POWER
    • Power Supply (Voltage, Hz):AC 100~240V 50-60Hz
    • Standby Power Consumption:Under 0.5W
    ACCESSORIES INCLUDED:
    • Remote:Standard Remote
    • Remote Control Batteries:Yes (AA x 2)
    • Power Cable:Yes (Detachable)
    Products specifications
    Screen Size 43" to 54"
    Screen Size 43" to 54"
    Screen Technology LED
    TV Features Smart TV
    TV Features Smart TV
    TV Features HDR
    TV Features HDR
    Energy Rating AG F
    Energy Rating AG F
    Delivery Class LANG55
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